BEVERLY HILLS, Calif. – The 2010 Rodeo Drive Concours d’Elegance celebrates 75 years of Jaguar and the launch of the company’s new XJ model. The annual Father’s Day event, themed “A DIFFERENT ROAD,” will feature more than a hundred classic collector cars, including a selection of celebrated vintage Jaguars, as well as test drives of the all-new 2011 model line- up.

The annual Father’s Day event highlight’s a superb combination of automobiles and entries include Classic Cars 1925 1948, Pre-1975 American Cars, Muscle Cars, Sports Cars, European Cars, Woodys, Hot Rods, Customs, Race Cars, Vintage Motorcycles and special interest vehicles from throughout Southern California and the Western United States.

“The Rodeo Drive Concours d’Elegance has established itself as a “must-see” event for auto aficionados and families alike here in Southern California,” said Bruce Meyer, Chairman of the Rodeo Drive Concours d’Elegance. “The collection of vintage Jaguars on the 200 block of Rodeo Drive promises to be a stunning display and the overall caliber of vehicles is highly impressive. We are truly looking forward to another great show.”

The theme, “A DIFFERENT ROAD,” accurately captures the essence of both the Jaguar brand and Rodeo Drive, both of which are renowned for their unparalleled sophistication and inimitable approach to luxury. The launch of the all-new XJ exemplifies Jaguar’s revitalization and modernization of the classic brand over the course of the past 75 years. The XJ’s bold and cutting-edge design paired with unsurpassed technological advances and performance makes it the most bold and daring automobile to date in the Jaguar line-up.

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